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Most of the agencies have a representative in one of Russian cities who prints and mails forwarded letters, and if the addressee is not from the same city, delivery time can take up to 10 days even locally.
A lady featured by a well established agency can receive up to 50 letters A WEEK, especially if she has an email address.
When the agency has a database of over a thousand ladies, after some period, it will start offering romantic tours to Russia/Ukraine.
At this stage the agency can afford to have an office in Russia.
Western agencies usually start by placing ads in local Russian newspapers that promise to help women in search of a partner abroad. Usually a lady will send applications to 5-15 agencies that placed ads in the same newspaper.
When an agency has enough profiles to start from, they launch a website, and offer the women's information to men.